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INSIGHT

Trends in Family Office Investing

Family Office Landscape

The term “family office” is often very nebulous. There are many groups out there claiming to be family offices, while their AUM and check writing capacity remains opaque. On the other hand, there are many family offices so large that their check writing capacity eclipses that of top tier venture and growth firms. Being deeply entrenched in the family office world, our team has seen firsthand this gamut.

Shifting Strategies

At its core, family offices are private investment organizations for high-net-worth families. Over the last two decades, family offices have gained power in the marketplace as wealth concentration rises throughout the world. This expanding influence coincides with a shift in their investing strategy. Dissatisfied with the hefty, typical 2 to 20, fees associated with typical investment funds, mainly family offices are demanding more control over their portfolios and long-term growth prospects. This tendency is exacerbated by the recent market volatility in 2023 when both equities and bonds faced substantial drops. As a result, family offices are increasingly bypassing these funds and investing directly in private markets. This trend represents a deliberate shift into alternative asset classes such as private equity, venture capital, and real estate, which are considered as a buffer against inflation and could deliver higher risk-adjusted returns. 

Private Investment Growth

There are various drivers for the greater demand in private investment for family offices. Family offices are changing their style to gain greater control on their investments. There are two popular modes of private investment, real estate and directly buying a stake in companies. Real estate has always been a pivotal sector for family offices as they provide a stable investment without much fluctuation. As interest rates still remain fairly high, family offices are often shifting away from these investments and reaching into direct stake investments in companies. By directly investing in companies, they are able to have a say on company decisions, ultimately gaining more control on their investment. One of the biggest upsides are that these family offices are also able to find unicorn companies at an early stage, allowing them to project a greater upside than just investing in well established companies in the public market. 

Impact on Businesses

Recent data suggest that over ~80% of family offices have exposure to private assets, but it is unclear what proportion of that is attributable to direct investments versus fund structures. What does this mean for business owners? As family offices are searching for investments, companies are able to take use of the opportunity to raise capital and expand their business. These companies are then also able to use the connections of the family offices in potentially acquiring new clients. On the downside, family offices are often naive and overpay. Being patient capital is also a huge plus for founders, but often creates longer investment horizons for realized returns.

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